"My vision is to link our grassroots with global buyers and create shared value for both." - Nand Kishore Chaudhary
Jaipur Rugs Foundation
(JRF) was founded in 2004 by Nand Kishore Chaudhary under the Rajasthan Public Trust Act. The overall work mandate of JRF is to reach out to remote rural areas and establish bonds with the village communities, enabling them to start weaving not just rugs but also their own lives.
Such weaving of lives is done Via two intertwined vertical: ‘entrepreneurship development’ and ‘social development’. Whereas the entrepreneurship development vertical focuses on the economic well-being of the artisans and their communities through skill development and livelihood support, the social development vertical focuses on their social well-being through interventions, awareness generation and linkages. These two complement each other and facilitate the artisans to advance in their development trajectories.