Jaipur Rugs Inc. unveils rug, pillow line with Jennifer Adams
Posted: Aug 6 2014 By Thomas Lester
LAS VEGAS — Designer and lifestyle expert Jennifer Adams says that even before she designed her own rugs with Jaipur, the manufacturer was always one of her favorite companies.
I already had Jaipur area rugs in my home,” Adams said. “When I was looking to build my home collection, I needed a great manufacturing partner that I respect. I respect Jaipur because they have such an amazing foundation that helps the women in India and their families get out of poverty. The moment I met the Chaudhary family, it was the most amazing experience. (Founder N.K. Chaudhary) said if it’s from the heart, it’s meant to be and this whole collection has been from the heart, every step of the way.”
Adams, who is a regular on “The Better Show” and has a number of home accessories products ranging from top-of-bed to designer fabric, was in Jaipur’s Las Vegas showroom during the July 27-31 market for the official launch of pillows, poufs and rugs from her Jennifer Adams Home brand.
“I’m over-the-top excited about the launch because we’ve been working on it for over a year. It’s incorporating pieces of things I love in my own home and pieces of things I’ve designed for clients for years,” Adams said. “It’s been really fun to see it all come to life.”
Adams said she takes her design cues from European sensibilities, specifically French Provencal style. While blues, oranges and purples take center stage in many of her products, she said the tones are muted, so they can be both trendy and timeless at the same time.
“We’ve got some vivid colors: purple, blue, sage and orange and the beiges, grays and ivories but they don’t jump out,” Adams said. “Every color we have almost has a gray overlay on top of it so it’s kind of muted. That way we can go with all the trend-forward colors without looking trendy. Then it’s classic and vintage; it looks like it’s been here for 100 years but it could stay in your home for another 100 years past that.”
She said having the offerings from Jaipur — including 12 rug styles and 25 pillows — helps her tell a more complete design story when paired with her other products.
“The rugs really ground the entire look of a room; you can’t pull a room together in a house without rugs and without decorative pillows. The poufs are great because they’re additional seating and they round out a room.”
After the Las Vegas Market, Jennifer Adams Home announced that its spring 2015 bedding collection from partner PEM-America will be introduced at the New York Home Fashions Market on Sept. 15.