An internationally recognized designer Kavita Chaudhary has spent much of her life travelling the world and practicing diverse art forms, including painting, sculpture, etc. Enthused by natural materials, classic color palettes, and the distinctive work of artisans and craftspeople she works with; Kavi’s rugs are inspired by the purity and chaos in nature. Chaos Theory by Kavi, traces the beauty in nature’s seemingly cluttered patterns. Natural forms in transition were studied for inspiration, and recreated on unexplored mediums with the help of batik to create unrestrained artwork. Each rug in this collection is created by hand weaving nearly 100,000 asymmetric knots of finest hand-carded, hand-spun wool and bamboo silk in every square meter.
In a conversation with Trendinn, Kavi tells us more about her designs, the inspiration from nature, rugs as a fashion statement and much more…
What inspired you to become a designer?
Since early childhood, my natural inclination has been towards art, design and nature. Also, my parents always encouraged me to keep following my passions. Becoming a designer was a natural career progression without a big plan.
How special is designing rugs for you?
I feel honored to have had access to designing rugs. Even after 8 years of working with rugs, I feel I am just really starting to learn about this very dynamic field! Through designing rugs, I am learning about how the human eyes see beauty.
Why do you think rugs have become a fashion statement?
The human quest for personal expression and identity has entered right into the home. The rug is capable of dramatically changing how we experience a space.
Tell us in detail about the Chaos Theory.
The collection was fully conceived in 2013. However, the seeds were laid a few years before that. While for many years I was working to fulfill the needs of the U.S market in the “decorative” style, while traveling to Europe over several trips, I gained exposure to the art side of design. It really connected with me and I wanted to start experimenting again like I would, at art school. The rug was now a fresh piece of canvas.
My natural inclination is towards organic natural surfaces. I get attracted to the idea of “nothingness”. It is something; but still it is nothing. This is what I wanted to evoke through my collection Chaos Theory.
With my team, we started to create artwork that allowed for a spontaneous expression reminiscent of the work of a natural force.
What makes you choose from organic shapes, color and form?
I find a lot of visual interest in organic shapes, colors and forms. It just fascinates me more than anything else. I keep spotting them in the world all around me.
How has nature inspired your designs?
For me, nature is the most powerful designer. Whatever nature creates, it is beautiful, functional and effortless. Nature blends two extremes perfectly. Strong structures that provide stability with an organic flow of energy that allows for the unexpected.
Please tell us more about the Proteus rug.
I wanted to combine the idea of the structured and the unstructured. I chose a slice of artwork and then repeated it around a point like a kaleidoscope. This became the stabilizing structure for the pattern. And then we splashed paint over it to break the rigidness of the structure to express a flow of spontaneous energy.
What are the colors that you like to play with?
I like to play with colors in a way that can create a refreshing feel. Natural tones combined with fresh pops of colors are one of the ways that can create this feeling.
Please tell us about the fabrics commonly used by you in your designs?
I get drawn to fabrics that add character to a space as opposed to creating a decorative feel. Fabrics that have a natural feel vs. a polished and flat surface.
What is difference between the consumers in India as compared to China and Europe?
Consumers in India generally have family relationships as a bigger priority than individual expression. Therefore as a society we are more relationship oriented and less design oriented. We are happy with basic functionality and designs that have been around for ages but modified for today.
In Europe, individual expression is generally a bigger or equal priority than family relationships. And therefore they have very high design and product engineering standards and expectations.