The Original Rug Makers
Jaipur Rugs is an Indian company that combines the pursuit of profit with the spreading of kindness, with the aim of benefiting all the people sitting around its rugs; customers, artisans, local communities, employees, suppliers, buyers and partners.
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Headquartered in Jaipur and working with artisans spread across five Indian states, the company holds a branch in the United States called Jaipur Living. Through its worldwide distribution network, its rugs reach more than 60 countries around the world, from Milan to Paris, Beijing and Moscow.
Founded in 1978 by NK Chaudary, Jaipur Rugs revolutionized the carpet industry by creating an entirely new business model – working directly with artisans and empowering them and their communities with a sustainable livelihood.
Jaipur Rugs is a family business. The founder NK Chaudhary is the company’s president, while each of his children have their own responsibilities and areas of expertise. The eldest daughters Asha and Archana are CEO and COO of Jaipur Living in the US. In India, Kavita the middle-child is the Design Director with her own label 'Kavi', while his son Yogesh is the Director of Sales & Marketing. The youngest, Nitesh is the Director of Supply Chain & IT working with both the US and India team.
Nand Kishore Chaudhary (NKC) gave up a bank job and borrowed Rs. 5000 from his father to start his carpet business. The journey began with 2 looms, 9 weavers and one scooter in Rajasthan.
NKC starts to export his rugs directly, thus taking the first step towards his dream of connecting artisans to global markets.
The Government of India grants the company the rare privilege of using walkie-talkies to coordinate the work if artisans in rural areas.
After working for over twenty years in Gujarat, NK Chaudary comes back to Jaipur and officially names his business as Jaipur Carpets.
A sister company is born in the USA to distribute the products in the North American market.
The company receives the prestigious “America’s Magnificient Carpet Award”.
Jaipur Rugs Foundation was set up under the Rajasthan Public trust Act, as a body within the Jaipur family that worked to make artisans happy.
Jaipur Rugs facilitates the work of 40,000 artisans across India by providing them with a digital interface.
Jaipur Rugs doubles its showroom space in Jaipur, blessed with an increasing business curve.
Jaipur Rugs makes the cover of Outlook Business, one of India’s most prestigious business magazines.
The company begins to sell its carpets in the local market.
Jaipur Rugs wins two German Design Awards with weaver turned designer Bimla Devi and Design Director Kavita Chaudhary.
Opening of the flagship store in Mumbai and Jaipur. Jaipur Rugs wins three Carpet Design Awards, Archiproducts Award, and Edida Award.