ideas and inspiration

In Conversation With Ashiesh Shah: Crafting Spaces That Speak

• 17 November 2025
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• 4 Min Read
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• By Jaipur Rugs

In an exclusive conversation, Ar. Ashiesh Shah shares his vision for modern luxury interiors. From Wabi-Sabi aesthetics and handcrafted textures to personalized, soulful spaces, Shah delves into what truly defines design in 2025. This insightful dialogue uncovers his approach to materials, storytelling, and sustainability, offering a rare glimpse into the mind of one of India’s most influential designers.

Luxury isn’t just about extravagance; it’s purely about storytelling, emotion, and spaces that feel alive. For Ar. Ashiesh Shah, one of India’s leading architects and designers, luxury in 2025 is about restraint, craftsmanship, and authenticity. In a conversation that meanders from Wabi-Sabi aesthetics to heirloom storytelling,

Shah reveals how he envisions interiors that are both timeless and deeply personal.

With his atelier, Atelier Ashiesh Shah, founded in 2017, he has blurred the lines between art and design, collaborating with master artisans across India to create objects and spaces that resonate with meaning. From Longpi pottery in Manipur to Channapatna toys in Karnataka, Shah’s work honors heritage while embracing contemporary luxury.

The Philosophy Behind Ashiesh Shah’s Design Universe

Ashiesh Shah defines luxury in 2025 as “the art of restraint-a quiet opulence that speaks through textures, craftsmanship, and thoughtful curation rather than overt excess.”

His spaces are rooted in the Japanese philosophy of Wabi-Sabi, celebrating imperfection and authenticity. “It’s about spaces that feel lived-in yet timeless, where every material, every object, and every finish tells a story,” he explains.

Geometry, materiality, and a tactile approach to space define Shah’s signature style. Natural stones, hand-finished woods, and organic textiles create depth and warmth, while intelligent lighting and discreet technology enhance the experience without overwhelming it.

“Luxury is not just seen-it is felt,” he adds. “It’s in the weight of a handcrafted table, the patina of aged metal, or the subtle grain of artisanal ceramics that change with time.”

Creating Emotional Interiors: Materials, Textures, and Mood

In Shah’s design universe, the choice of materials and textures transforms a space into a story. “Furniture takes on organic, sculptural forms,” he says, “crafted from travertine, textured wood, and burnished metals. Art becomes immersive, woven wall hangings, ceramic murals, and hand-layered finishes add dimension to interiors.”

He leans into warm, moody palettes for 2025 interiors: deep ochres, muted greens, rich blues paired with soft neutrals that evoke calmness.

This, combined with tactile surfaces and sculptural furniture, creates an environment that feels both rooted and forward-thinking.

Shah also sees imperfection as elegance. “Brutalism meets Wabi-Sabi-raw edges, hand-touched details, and natural textures coexist with structure and form. This is luxury that feels alive.”

Personalization, Storytelling, and the Art of Timeless Spaces

Ashiesh Shah believes that spaces should reflect the lives of those who inhabit them. He says, “The most memorable interiors are the ones that reflect a life well-lived.”

Some of his favorite methods to personalize spaces:

• Heirloom pieces as functional art: A vintage chest becomes a center table; a handwoven textile is framed as wall art.

• Custom sculptural furniture: Hand-carved, unique pieces evoke ownership and individuality.

• Bespoke art and curated collections: Ceramics, travel mementos, or commissioned sculptures layered throughout the home.

“Every object should hold meaning-be it a travel souvenir, a commissioned artwork, or a sculpture that speaks to your soul,” he adds. For Shah, interiors are a canvas for emotion, not just decoration.

Sustainability and the Future of Luxury Design

Sustainability, Shah asserts, is the new definition of luxury. “It’s about longevity, craftsmanship, and materials that age gracefully,” he explains. “Rather than chasing trends, invest in timeless pieces that last generations.”

He is particularly excited about:

• Bio-based stone alternatives

• Low-impact lime plasters

• Organic textiles like hemp and linen

• Modular, adaptable furniture that evolves with its inhabitants

“Luxury isn’t just about how something looks-it’s about how it’s made, how it feels, and how it respects the world around us,” Shah says.

Through The India Design Fund, he also fosters systemic change, uniting designers to support livelihoods and craftsmanship while shaping a future of thoughtful, sustainable interiors.

Ashiesh Shah × Jaipur Rugs: Brahmaand – A Cosmic Affair

When Ashiesh Shah’s design philosophy meets the legacy of Jaipur Rugs, the result is Brahmaand – A Cosmic Affair, a collection of hand knotted rugs that embody artistry, emotion, and cosmic inspiration.

The Brahmaand collection is a celebration of geometry, texture, and narrative-all hallmarks of Shah’s design ethos. Each rug is hand-knotted by master artisans, integrating traditional techniques with contemporary aesthetics, resulting in odd shape rugs and tactile masterpieces that feel more like art than designer carpets.

This collaboration with Jaipur Rugs allowed Ashish to translate his vision of evolving aesthetics into a tactile, immersive form.

From cosmic motifs to handcrafted textures, Brahmaand reflects the seamless synergy of two artistic forces, offering interiors that are luxurious, personalized, and profoundly soulful.

Summing Up..

Luxury, for Ashiesh Shah, is not about show-it’s about feeling, meaning, and storytelling. In 2025, interiors are no longer just spaces; they are experiences, reflections of the self, and testaments to timeless craftsmanship. And with visionaries like Ashiesh Shah collaborating with Jaipur Rugs, luxury is now lived, felt, and deeply personal.

We will be back with another blog soon. 

Till then, stay tuned and explore Jaipur Rugs!

About Ar. Ashiesh Shah

Ar. Ashiesh Shah is one of India’s most influential design minds, celebrated for fusing Indian craft heritage with contemporary, Wabi-Sabi–driven aesthetics. His Atelier, launched in 2017, is a playground of experimentation where artisans and artists collaborate to create collectible, sculptural pieces. A cultural tastemaker and champion of craftsmanship, Shah’s work spans iconic exhibitions, national design initiatives, and a continual push to redefine modern Indian design.

Jaipur Rugs

Established in 1978 under the guidance of NK Chaudhary, Jaipur Rugs stands as a beacon for preserving India's rich heritage of traditional rug-making on a global scale. Through strategic collaborations with esteemed international designers and skilled artisans, we curate a collection of award-winning luxury rugs that seamlessly blend timeless elegance with contemporary aesthetics. This unwavering commitment to craftsmanship and customization has firmly established Jaipur Rugs as a leader in the rug manufacturing industry.