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Jaipur Rugs Arrives at Singapore With the Traditional Artistry of Weaving

• 27 September 2024
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• 3 Min Read
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• By Jaipur Rugs

India, known for its culture, art and heritage comes to Singapore, the Heart of Asia. The Company which has its global presence in over 60 countries is ready with its exclusive collection of unique designs of rugs that meet valuable legacy of tradition in a modern world.

Jaipur Rugs, one of India’s Largest Carpet Manufacturer launches its flagship store in Singapore on the 30th of September, 2024. Originated from humble beginnings of 2 looms and 9 weavers, Jaipur Rugs is not ready to stop while conquering one country at a time. The brand, widely known to blend and preserve the traditional artistry of weaving with a contemporary charm. Jaipur Rugs, continues to bring recognition to the art of weaving through storytelling, one rug at a time as it brings its presence to Asia.

A Legacy passed on through Generations

Established in 1978 by Nand Kishore Chaudhary, Jaipur Rugs beliefs in selling stories and not rugs. The brand rose from humble beginnings to the tall brand it boasts today through the guidance of Chaudhary. Its association with over 40,000 artisans of which 85% are women makes the brand stand apart from the other’s and thus, contributing to its Number 1 position as the Largest Carpet Manufacturer in India. The company closely works with communities of artisans from rural India thus, creating a socio-economic impact.

Each rug is meticulously crafted with the hard work of 180 hands and follows a process where it assures that it preserves the legacy of carpet weaving which is a 2,500 years old tradition while combining and catering to modern sensibilities. While NK Chaudhary firmly believes that the company solely weaves stories and believes in uplifting the society and then profits will inevitably flow.

India’s Artistry in Singapore

Based out of a Chinese shophouse in the infamous Amoy Street you will witness Jaipur Rugs Store which calls out to you with its inviting warm welcome with the Jaipur Pink colour, a hue that is a symbol of a warm welcome and is a testament to the royal heritage that Jaipur itself stands for since time immemorial. 

As you continue to witness the journey of the company’s strong believes and indulge in the artistry through hues, patterns, designs and textures, the store welcomes you further with fluted panels inspired by Chand Baori, the renowned step wells of Jaipur into the store, reviving the beauty and origin of the city through such beauty.

Keeping in mind the choices and preference of the local audience, the store has a thoughtful curation of rugs for you from hand-knotted, hand-tufted, handloom and flat-weaves. You can be spoilt for choice from preference of construction, material, patterns and more at the Jaipur Rugs Singapore Store.

Manchaha Collection: Stories narrated by an Artisan’s Heart

A special mention is the Manchaha collection at the store. The collection offers you rugs that are unique and one-of-a-kind. The Manchaha project is an artistic project by Jaipur Rugs where it allows a weaver to combine the art of weaving with story-telling by designing carpets as their hearts desire. You can witness a poetic narration of an artisan’s everyday lives that are brought to life through unique patterns, designs, textures and colours.

Manchaha project focuses not only the freedom of expression as one’s heart desires but also works continuously to uplift artisans that can travel the path towards being an artist, an ultimate goal.

With a goal of reducing industry-wide wastage, the Manchaha carpets are woven with left-over yarns that make an effort to make art-pieces while making an effort to reduce the wastage of yarn. The project has not only won recognition but also 8 global awards and accolades.

Jaipur Rugs Collection

Ready to evoke Chinese ink strokes combined with a modern twist that bring abstract designs offered to the customers, offering to their tactile senses beautiful gradients, embossed lines in an array of hues and textures that range from softest silks, to premium wool, sustainable jute, sisal, etc. 

The brand also boasts of proud collaborations with designers, like Gauri Khan, Ashiesh Shah and Kavita Chaudhary where each designer brings to you a new perspective of art where their vision comes to life backed by the powerful legacy of the Jaipur Rugs weavers. These collaborations give you a peek into the brand’s continuous effort to evolve with time, keeping up with the contemporary demands and fusing global design sense with the tradition of weaving.

In Conclusion, each rug that comes from Jaipur Rugs is preservation and dedication to the artisanal heritage of rural India. Striving to be a part of your celebrations, memories and joys, we promise that you will leave with your hearts and carts full!

Jaipur Rugs

Established in 1978 under the guidance of NK Chaudhary, Jaipur Rugs stands as a beacon for preserving India's rich heritage of traditional rug-making on a global scale. Through strategic collaborations with esteemed international designers and skilled artisans, we curate a collection of award-winning luxury rugs that seamlessly blend timeless elegance with contemporary aesthetics. This unwavering commitment to craftsmanship and customization has firmly established Jaipur Rugs as a leader in the rug manufacturing industry.