Why Buy a Rug from Jaipur Rugs?

  • 28 days ago


Jaipur Rugs is a social business that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family business based out of Jaipur that offers an exclusive range of hand-knotted and hand-woven rugs made using centuries-old traditional art forms. Jaipur Rugs is one of India’s most ethical rug supplies which offers a curated line-up of contemporary to transitional and eclectic designer rugs handmade in rural India. It works with close to 40,000 artisans in 600 villages in India, providing families with sustainable livelihood at their doorsteps. Each rug passes through 180 hands, perfecting the timeless art of handmade rugs. Every rug brings to the cities the stories of its weaver and binds the lives at the grassroots with urban consumers. The goal of Jaipur Rugs is to bridge the gap between the two ends.

All carpets help the local carpet industry and are primarily made from natural fibers like silk, wool, cotton, jute, hemp, making the rugs sustainable and perfectly fit for any living space. Apart from these, there is a selection of rugs made from recycled & eco-friendly materials like sari silk and undyed wool and silk yarn.

Founded in 1978 with just two looms, our company now possesses more than 7000 scattered throughout India’s remotest villages. By this, we endeavor to improve the working conditions of our artisans and maintain a direct and permanent connection with these holders of the age-old savoir-faire we have made it our business to protect.

Using this know-how to create contemporary works of art we collaborate with creative talents capable of showcasing this ancestral craft with a new vision.


Foundation in Indian heritage

Jaipur Rugs is built on the fundamental principle of propagating ancestral know-how and connecting rural craftsmanship with global consumers. The cornerstone of the brand's business philosophy is to use the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 80% are women.  

A promise of quality and authenticity: Carpet manufacturer from India

Doing justice to the rich crafts and traditions by maintaining extraordinary quality and connecting the artisans with the world directly is also essential for a brand for giving the true Indian heritage experience. Jaipur Rugs likes to see ourselves as a platform for the artisans to take their craft and their stories to the world. The unique and simple lives of each artisan and the ancestral know-how that they bring with them give us a ceaseless source of rich and authentic stories. The artisan is the ‘sutradhar’ of our story and our true hero, which helps us stand out from the noise.


Promoting ancestral art: Handmade carpets

The vast network of 40,000 artisans and weavers that are associated with Jaipur Rugs is an ocean of knowledge when it comes to ancient Indian philosophies. The art of carpet weaving has been passed down from generation to generation and working with these artisans as fellow designers one gets to learn about a variety of Indian traditional art forms first hand. While books, magazines, exhibitions, and papers by researchers on Indian crafts are all good sources of information, but true wisdom about Indian art resides with its artisans. And there is no better way to research than to work with them directly in their traditional environment. 

Social innovations: Carpet manufacturer in India

The Manchaha initiative experiments with the originality of rural craftsmen to nurture their creative potential, which is unexplored at a global stage. For the first time ever, weavers get to be the designers of their own rugs. Each rug in the collection is a masterpiece for the design inspiration it weaves. It is imbued with the individuality of its artisan evident in unique artistry.

This collection has won numerous awards including the German Design Award 2018, Elle Décor Award, Carpet Design Award 2020, and the European Product Design Award 2019.

Through the Manchaha initiative rural men and women who have either had no education or just primary education, have stunned the world with original designs competing with professional designers and mega design houses on the global stage. This one of its kind social innovation has resulted in important transformations in the life of the weavers.

It has renewed their passion for weaving, given them self-confidence and recognition from their own communities. They have discovered themselves in a way they had never imagined. The project has facilitated the economic transformation of weavers who used to work as mere wage earners.

The weavers had been accustomed to follow a map or fixed design for so long that initially, it was a very confusing and overwhelming proposition for them. Some of them tell us that they could not be designed for days because they could not imagine what to make. But like with most artists, when they started blending their craft and imagination, they started creating pieces that went on to win numerous global awards.

Right from the beginning, we gave the weavers complete freedom of expression in terms of design and colors and after some initial hesitation the initiative picked up.

Healing through art

We have taken the Manchaha initiative to the next level by taking the same concept and implementing it in several jails in Rajasthan. We call it the Freedom Manchaha initiative.


This initiative explores, for the first time, a livelihood opportunity for inmates enabling creative expression and healing. Turning disengaged inmates who were counting down days into a creative powerhouse making handmade works of art using leftover yarn from commercial carpet production. Inmates get trained in the art of carpet weaving and express themselves creatively on the loom weaving their dreams and hope knot by knot. The challenge was to make sure the livelihood opportunities were sustainable and they help inmates disassociate from negative emotions of guilt and shame and bring back dignity, creativity, and healing into their days. For Jaipur Rugs it was a way to create purposeful and original works of art for the conscious design fraternity. All while bringing awareness that beauty can manifest from a place as dark as a prison.  


Related posts