behind the loom

Empowering Women in Business: A Balanced Model for Success

• 08 March 2019
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• 1 Min Read
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• By Jaipur Rugs

Feel blessed to say that women constitute 80% of our grassroots workforce and play a crucial role in helping the organization grow sustainably. Every day is Women’s Day at Jaipur Rugs!

I feel blessed to say that women constitute 80% of our grassroots workforce, and they play a crucial role in helping the organization grow sustainably. Every day is Women’s Day at Jaipur Rugs!

The idea of women's empowerment lies at the core of our organization’s vision, and we believe that breaking patriarchal mindsets is important to make the world a balanced and equal place.

We have been constantly using business as an agent of progression and change to achieve a socioeconomic balance in a society that traditionally disregards women and their abilities.

Research shared by the United Nations suggests: ‘when more income is put into the hands of women – child nutrition, health, and education improves.’ It further adds that gender inequality is a major cause and effect of hunger and poverty. An estimated 60% of chronically hungry people are women and girls.
 

 

Organizations globally can do a lot more to improve these statistics. The easiest way is to innovate and create business models that allow women to take the lead and reap the benefits of economic success at all levels.

At Jaipur Rugs, we use a bottom-up approach to empower women artisans across 600 villages in five states in India. We ensure sustainable livelihood for our women artisans at their doorstep so they can work in the comfort and safety of their homes and earn a living.

The Jaipur Rugs Foundation, CSR arm of the Jaipur Rugs Company, also provides functional skills to women artisans and other village community members and tries to transform their lives by understanding health, hygiene, family life, education, and the environment.

We have observed that the standing of our women artisans in their communities has improved as a result of the economic empowerment that they get through weaving. For the first time in their lives, they are now financially independent and capable of improving the lives of their families.
 

Perhaps the best way to celebrate Women’s day is to take it upon ourselves to invest in women's personal, economic, educational, and social empowerment. This can be achieved by maintaining a balanced approach toward growth. Balance is a difficult thing to achieve and even more difficult to maintain. But this is the only way we have to create everlasting change.